How we got our name.......
And baking a business is very similar. When you take the raw ingredients of your business (your idea, your passion and your commitment), mix them together in a special way and heat them up (which in this case means applying lots of your energy) then you also get an amazing transformation; a successful business.
The key is in knowing how to mix the ingredients together, the key is in having a recipe.
Imagine for a moment that you have never baked a cake before and you have never really seen anyone else bake a cake (let’s assume that your Mum wasn’t much of a domestic goddess). But now you want to bake a cake. In the absence of a recipe can you imagine the overwhelming amount of effort (and mistakes) that it would take for you to find the right ingredients, quantities and techniques?
We think the same goes for business. Many Kitchen Table Tycoons are baking their first business and because they haven’t come from a “business” family, they need recipes, gathered from years of experience and other people’s mistakes, to help them avoid expensive and soul destroying pitfalls.
Clearly the principles behind running a great business apply equally to men and women, but we wanted to create something that was written with women in mind so the stories, anecdotes and analogies are drawn from female experiences. But please, if you are male, you are still very welcome to join us!