Here is a short video in which I explain the Basic Business Recipe. The Basic Business Recipe is a must have for all businesses. Throw out the business plan and do this instead, it's much more intuitive! The video is short so it's a very quick summary. The book (of course) has the detail in it......

Robert Gerrish from Flying Solo is the interviewer. If you don't know Flying solo take a look at the website here, it's a great resource for one-man bands.